Jae Um: A ‘Star Wars’ shortcut

By Jason Tashea

n the first-released Star Wars installment, Han Solo brags that he can captain the Millennium Falcon through a smuggling route in just under 12 parsecs—a parsec being a truly astronomical measurement of 3.26 light-years. The route itself is 18 parsecs, illustrating that Solo is a brassy pilot willing to fly closer to black holes and cut the route by a third.

That discrepancy in distance is the inspiration for Jae Um’s new venture, Six Parsecs, a legal market insights company.

“It’s about the competitive advantage you get if you’re nervy enough,” says Um, 35, a self-described Star Wars obsessive. “It’s about not taking the same route as the other smugglers.”

Without the braggadocio of Solo, Um believes she can translate legal business data into a story that helps law firms and lawyers better navigate a dynamic and shifting marketplace. But then, Um has been making legal information accessible for decades.

Immigrating to the U.S. from South Korea at the age of 8, she was often the translator between her family and their newly adopted home.

“I worked with my family’s lawyers since I was very young,” she says.

Since she had helped her family understand immigration and business law, she and her father thought she’d go to law school, but the prospect didn’t make sense to her.

Continue reading at ABA Journal.